August 4, 2008
What Happened to the New Politics? You Can’t
Beat the System
A popular mantra in the management world is
that structure predicates behavior. That is,
regardless of personal feelings or values,
people will ultimately respond to their
larger system. Years of research confirms
the truth of this principal over a wide
range of settings. Ask production people how
they feel about their marketing
counterparts, or vice versa.
Barack Obama and John McCain seemed the
candidates most likely to resist the
pressures of politics as usual and conduct a
higher-level campaign – more integrity, less
negativity, a focus on issues of importance
to Americans. Unfortunately this has not
occurred, especially with McCain, but really
with both.
Obama’s main appeal has been the promise of
a new kind of politics, but his integrity
armor has developed some chinks. McCain,
despite a few significant deviations, has
over the years championed reform. Now
attaining his long-desired presidential
nomination, he has reverted to the worst
old-school politics – even kidnapping Karl
Rove from his subpoena hideout to advise the
campaign.
Some possible explanations come to mind:
Individuals’ limitations – being human after
all, amplified by the taste of being
president. Perhaps neither of them were ever
what we thought, but good at creating this
image and appeal.
I want to suggest that contextual factors,
“the system”, may also be an important
factor in pushing them back into the mold.
Structure predicates behavior, and the
structure of our political system makes it
nearly impossible for any mortal being to
resist becoming another cog in its wheel.
People can act contrary to pressures of
structure, but only with great energy and
commitment, and even then for only a limited
time. As I tell my clients, structure
doesn’t force people to do anything, but it
makes it very hard to do something else. If
the incentives and culture of an
organization discourage risk, its members
will not remain risky for long. If
departments are in a competitive structure,
they are not likely to consistently support
each other’s efforts.
Our political context also creates
incentives and pressures, hard to resist,
even for someone dedicated to doing so. I
want to name several that occur to me.
1) Our outmoded electoral-college system.
Some votes count much more than others, such
as mine from Democratic Massachusetts. The
so-called “battleground states” demand the
attention, money and positions of our
would-be presidents, like it or not. If I’m
from a non-warlike one-party presidential
state, I‘m chopped liver. Obama is
countering to some extent by “putting all 50
states into play”, but the pressure is still
there.
2) Limited attention span and tolerance for
subtlety of American voters.
Especially in presidential elections, many issues are
beyond most people’s hectic daily existence.
So candidates are pressured to simplify
issues beyond recognition. The media is
partly to blame for its focus on sound bites
and “gotcha”, but the argument they are
giving their customers what they want may
not be far off. If you don’t believe it,
check C-Span’s ratings.
3) Polarization of the electorate.
Presidential candidates typically move
toward the center in the general election –
ensuring the victor be someone in the
mainstream of American political life –
mushy to some, compared to European
ideological parties, but good for the
practical nature of our country and people.
The expansion of both parties’ extremes
makes the candidates desperate to hold on to
their base, resulting in backtracking,
ambiguity and a stifling of creative
solutions to problems.
These prompt statements that contradict more
subtle positions. Obama’s insistence that he
will never negotiate with Hamas, or that he
will have the troops out of Iraq in 16
months, no matter what. Or McCain’s
insistence that oil drilling will make gas
prices go down, or that Obama is a black,
male, skinny version of Britney Spears.
4) Ubiquitous media and technology.
Every device is a video recorder, making
candidates aware that any phrase from any
statement could find its way to YouTube
before their next speech. This puts
candidates constantly on the defensive,
especially regarding complex explanations.
5) Exponentially growing influence of money.
I’ve left this for last – the greatest
distorter of our politics, making every
politician a full-time fundraiser and
part-time leader. What do you call a
high-integrity candidate without money? A
good loser.
McCain gets points for campaign reform, one
of few legislative gains, during a
McCain-of-2000 moment some years ago. Obama
lost some with his rejection of federal
financing. Broken systems are hard to fix
from the inside, and limiting money is an
especially tough nut to crack, especially
with our sometimes-inconvenient First
Amendment.
Obama has responded to this problem in a
small but promising way – by embracing it:
Any contribution of any amount makes the
contributor eligible for a meeting by
lottery – I guess proving that our corrupt
system can be made to work for everyone.
This is certainly insufficient, but the kind
of creativity that may eventually help.
Obama, especially, is asking us to rise
above pressures of race, party, class and
interests that pit us against each other. He
needs to remain vigilant regarding these
pressures and his own vulnerability to them
and trust that the American people can rise
to the occasion. If we can’t, we deserve
what we’ll get.
© 2008
North Star Writers Group. May not be republished without permission.
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